Tag: Strategy

SWOT Analysis

Plans on coloured paper stuck to wall

A SWOT analysis is a tool which allows users to identify strengths, weaknesses, opportunities and threats affecting their business. It should allow the business to determine what’s working, what needs improving and how it compares to competitors and the wider market. Strengths and weaknesses are internal factors within your control, and opportunities and threats are…

Brand Tone of Voice

two people looking at two mobile phone devices

What is a brand tone of voice? A brand tone of voice is quite simply, how you speak to your audience. Having some guidance around tone of voice means that any contact you have with your audience sounds the same, no matter whether that contact is on your website, emails, over the phone or in…

Swot Analysis Template

Doing a marketing strategy? A SWOT analysis is a tool which allows users to identify strengths, weaknesses, opportunities and threats affecting their business. It should allow the business to determine what’s working, what needs improving and how it compares to competitors and the wider market.

How to write a Social Media Strategy in six steps!

Connecting to Social Media using a tablet

It might seem daunting to write a Social Media strategy, but it really doesn’t have to be. We’ve compiled six key steps to getting your strategy going and working effectively for you. Why do we need Social Media strategies? They’re a great tool to help line up your activity with the company goals and to…