Tag: social media

Measuring Social Media

Facebook login screen on mobile phone

It’s easy to get wrapped up in the habit of pushing out social media content without actually measuring how well it’s performing. But how do you know that you’re producing relevant, engaging content for your audience if you’re not monitoring it? Like any measurement, it’s important to do so to make sure that the time…

How to write a Social Media Strategy in six steps!

Connecting to Social Media using a tablet

It might seem daunting to write a Social Media strategy, but it really doesn’t have to be. We’ve compiled six key steps to getting your strategy going and working effectively for you. Why do we need Social Media strategies? They’re a great tool to help line up your activity with the company goals and to…

What is Digital Marketing and why do I need it?

Apple watch screen on wrist

Put simply, Digital Marketing is the promotion of a brand’s products and services online. With people spending more and more time online nowadays, brands are using digital marketing to connect with their current customers and target audience. Digital Marketing covers everything from websites and social media, to email marketing and online advertising, and with such…