Tag: Measurement

Measuring Social Media

Facebook login screen on mobile phone

It’s easy to get wrapped up in the habit of pushing out social media content without actually measuring how well it’s performing. But how do you know that you’re producing relevant, engaging content for your audience if you’re not monitoring it? Like any measurement, it’s important to do so to make sure that the time…

Reporting 101

Laptop showing pie chart results

Reporting for marketing campaigns is key for you to understand what your marketing investment is delivering back to your business and for you to understand the impact that it is having on your customers. Your goal is to be having a positive impact on both! If you’re investing money into marketing and able to understand…