Tag: marketing

Measuring Social Media

Facebook login screen on mobile phone

It’s easy to get wrapped up in the habit of pushing out social media content without actually measuring how well it’s performing. But how do you know that you’re producing relevant, engaging content for your audience if you’re not monitoring it? Like any measurement, it’s important to do so to make sure that the time…

What is a User Profile?

Different silhouettes shown on a hilltop in black and white

A user profile is a collection of data about a particular customer which a brand uses to build a picture of their customer base or target audience. You use them to ensure the products, information and services you deliver are relevant and whether they are meeting the needs of your desired audience. You’re aiming to…

How to write a Social Media Strategy in six steps!

Connecting to Social Media using a tablet

It might seem daunting to write a Social Media strategy, but it really doesn’t have to be. We’ve compiled six key steps to getting your strategy going and working effectively for you. Why do we need Social Media strategies? They’re a great tool to help line up your activity with the company goals and to…

What is Lifecycle Marketing?

Wall showing post it notes for customer journey

Every customer goes through a journey when they buy goods or services from a business. This is known as a lifecycle. Lifecycles can be one single transaction or years in length. There is no specific time parameters because every customer is unique in their journey and unique within your business. There are six life stages…

What is Digital Marketing and why do I need it?

Apple watch screen on wrist

Put simply, Digital Marketing is the promotion of a brand’s products and services online. With people spending more and more time online nowadays, brands are using digital marketing to connect with their current customers and target audience. Digital Marketing covers everything from websites and social media, to email marketing and online advertising, and with such…

SOSTAC Planning Model

Team gathering ideas

What is SOSTAC? SOSTAC is a Marketing model which can be used to assist in building Marketing plans that means it can be used for overall plans and strategies, as well as smaller topic areas and tactical Marketing. It breaks down the planning process into six areas, starting with where you are now, through your…

What is Email Marketing?

Laptop screen showing email inbox

The title says it all…. It’s Marketing you send through an email to your customers! Email is a channel that allows you to drop directly into a customers inbox, but it does mean that you have to have gathered their email address data and be storing it correctly. There are lots of benefits to Email…