Tag: digital

Measuring Social Media

Facebook login screen on mobile phone

It’s easy to get wrapped up in the habit of pushing out social media content without actually measuring how well it’s performing. But how do you know that you’re producing relevant, engaging content for your audience if you’re not monitoring it? Like any measurement, it’s important to do so to make sure that the time…

What is Digital Marketing and why do I need it?

Apple watch screen on wrist

Put simply, Digital Marketing is the promotion of a brand’s products and services online. With people spending more and more time online nowadays, brands are using digital marketing to connect with their current customers and target audience. Digital Marketing covers everything from websites and social media, to email marketing and online advertising, and with such…