Tag: Customer

GDPR

Locked Padlock chained fence

The EU GDPR (General Data Protection Regulation) law is the most important change in data privacy regulation in 20 years. It will fundamentally change the way data is handled across all industries. There is a whole site dedicated to GDPR https://eugdpr.org/ below is a short summary to get you started. What is GDPR? It’s an…

What is a User Profile?

Different silhouettes shown on a hilltop in black and white

A user profile is a collection of data about a particular customer which a brand uses to build a picture of their customer base or target audience. You use them to ensure the products, information and services you deliver are relevant and whether they are meeting the needs of your desired audience. You’re aiming to…