Tag: Brand

Brand Tone of Voice

two people looking at two mobile phone devices

What is a brand tone of voice? A brand tone of voice is quite simply, how you speak to your audience. Having some guidance around tone of voice means that any contact you have with your audience sounds the same, no matter whether that contact is on your website, emails, over the phone or in…

What is a User Profile?

Different silhouettes shown on a hilltop in black and white

A user profile is a collection of data about a particular customer which a brand uses to build a picture of their customer base or target audience. You use them to ensure the products, information and services you deliver are relevant and whether they are meeting the needs of your desired audience. You’re aiming to…