What is Lifecycle Marketing?

Wall showing post it notes for customer journey

Every customer goes through a journey when they buy goods or services from a business. This is known as a lifecycle. Lifecycles can be one single transaction or years in length. There is no specific time parameters because every customer is unique in their journey and unique within your business. There are six life stages…

What is Digital Marketing and why do I need it?

Apple watch screen on wrist

Put simply, Digital Marketing is the promotion of a brand’s products and services online. With people spending more and more time online nowadays, brands are using digital marketing to connect with their current customers and target audience. Digital Marketing covers everything from websites and social media, to email marketing and online advertising, and with such…

Reporting 101

Laptop showing pie chart results

Reporting for marketing campaigns is key for you to understand what your marketing investment is delivering back to your business and for you to understand the impact that it is having on your customers. Your goal is to be having a positive impact on both! If you’re investing money into marketing and able to understand…

SOSTAC Planning Model

Team gathering ideas

What is SOSTAC? SOSTAC is a Marketing model which can be used to assist in building Marketing plans that means it can be used for overall plans and strategies, as well as smaller topic areas and tactical Marketing. It breaks down the planning process into six areas, starting with where you are now, through your…

What are SMART Objectives and why do I need them?

Plans on coloured paper stuck to wall

SMART is an acronym that guides you with each part of an objective. You’ll find that consistently across all areas of marketing as well as your business as a whole that you require objectives; when you write your marketing plan, when your thinking about introducing a new channel, when writing your social media plan etc.…

What is Direct Mail and do I need it?

British red post box

Direct Mail is when a marketing communication is sent directly to a customers home. There are different types of direct mail, just think about your own door mat for a moment… Not addressed to you Mail that’s been pushed through your door but the sender doesn’t know who you are… this could be a local…

What is Email Marketing?

Laptop screen showing email inbox

The title says it all…. It’s Marketing you send through an email to your customers! Email is a channel that allows you to drop directly into a customers inbox, but it does mean that you have to have gathered their email address data and be storing it correctly. There are lots of benefits to Email…

Creative Brief Template

Working well with an agency means them becoming an extension your team. To do this, they’ll need to fully understand your brand, and the job in hand too – that’s why briefing external agencies is so important. Luckily, our Creative Brief Template includes all the information you need to get you started.  

What is Customer Data and why do I need it?

Coding, numbers

Having data on your customers means that you’re able to understand them and track their behaviour. Different businesses will have different data requirements. Let’s start off by thinking about the type of data that is perhaps available to you. I should caveat at this point that holding and using customer data is regulated. To learn…