Category: Theory

SWOT Analysis

Plans on coloured paper stuck to wall

A SWOT analysis is a tool which allows users to identify strengths, weaknesses, opportunities and threats affecting their business. It should allow the business to determine what’s working, what needs improving and how it compares to competitors and the wider market. Strengths and weaknesses are internal factors within your control, and opportunities and threats are…

SOSTAC Planning Model

Team gathering ideas

What is SOSTAC? SOSTAC is a Marketing model which can be used to assist in building Marketing plans that means it can be used for overall plans and strategies, as well as smaller topic areas and tactical Marketing. It breaks down the planning process into six areas, starting with where you are now, through your…