Doing a marketing strategy? A SWOT analysis is a tool which allows users to identify strengths, weaknesses, opportunities and threats affecting their business. It should allow the business to determine what’s working, what needs improving and how it compares to competitors and the wider market.
Working well with an agency means them becoming an extension your team. To do this, they’ll need to fully understand your brand, and the job in hand too – that’s why briefing external agencies is so important. Luckily, our Creative Brief Template includes all the information you need to get you started.