Category: Managing Marketing

Governance Structure

We’re going to talk today a bit about Governance Structures, what they are and why they are important. My only caveat to this is that you have to apply, edit it to the structure and size of your business. If you’re a one woman/man band then it’s likely you won’t need this. But if you…

What are SMART Objectives and why do I need them?

Plans on coloured paper stuck to wall

SMART is an acronym that guides you with each part of an objective. You’ll find that consistently across all areas of marketing as well as your business as a whole that you require objectives; when you write your marketing plan, when your thinking about introducing a new channel, when writing your social media plan etc.…