What is Call to Action, where and why do I need it? 

Call to action is something you learn early on as a marketer, but even now so far into my career I see it constantly being missed. Once you learn about it too start looking out for it, when you notice it’s not there you can join me in rolling your eyes 🙂

Call to action is simply us telling the customer what we want them to do. Think of it like, So What?

Imagine the scenario…

…Customer is sent a Marketing catalogue in the post, highlighting a retailers products, prices, their great quality etc.

The customer opens it, flicks through, some items take their interest.

But the retailer hasn’t told the customer what to do.

Customer puts the catalogue down and goes about the rest of their day

OR

…Customer is sent a Marketing catalogue in the post, highlighting a retailers products, prices, their great quality etc.

The customer opens it, flicks through, some items take their interest.

The retailer has included their website details and offered the customer 10% off their first order (or any promotional offer)

Customer heads to their website to look at their full range and places an order using the voucher code.

If you don’t tell the customer what you want them to do; they won’t do anything!

Be as specific as you like;

  • Follow us on Facebook
  • Like us on Instagram
  • Join our newsletter
  • Sign up to our loyalty program
  • Download our app
  • Visit our website
  • Visit our store

I was inspired to write this article today because I received an email that had no call to action, I rolled my eyes and started to type this!

The email was about the latest winners of an annual award. The email is all text with no imagery, white space, no headers or way to break up the information and no call to action. My heart broke a little.

Marketing is SO important, next time an email from that same company lands in my inbox I’ll think twice about opening it. Don’t let that be your company.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: