Measuring Social Media

Facebook login screen on mobile phone

It’s easy to get wrapped up in the habit of pushing out social media content without actually measuring how well it’s performing. But how do you know that you’re producing relevant, engaging content for your audience if you’re not monitoring it? Like any measurement, it’s important to do so to make sure that the time…

SWOT Analysis

Plans on coloured paper stuck to wall

A SWOT analysis is a tool which allows users to identify strengths, weaknesses, opportunities and threats affecting their business. It should allow the business to determine what’s working, what needs improving and how it compares to competitors and the wider market. Strengths and weaknesses are internal factors within your control, and opportunities and threats are…

Brand Tone of Voice

two people looking at two mobile phone devices

What is a brand tone of voice? A brand tone of voice is quite simply, how you speak to your audience. Having some guidance around tone of voice means that any contact you have with your audience sounds the same, no matter whether that contact is on your website, emails, over the phone or in…

Swot Analysis Template

Doing a marketing strategy? A SWOT analysis is a tool which allows users to identify strengths, weaknesses, opportunities and threats affecting their business. It should allow the business to determine what’s working, what needs improving and how it compares to competitors and the wider market.

Governance Structure

We’re going to talk today a bit about Governance Structures, what they are and why they are important. My only caveat to this is that you have to apply, edit it to the structure and size of your business. If you’re a one woman/man band then it’s likely you won’t need this. But if you…

GDPR

Locked Padlock chained fence

The EU GDPR (General Data Protection Regulation) law is the most important change in data privacy regulation in 20 years. It will fundamentally change the way data is handled across all industries. There is a whole site dedicated to GDPR https://eugdpr.org/ below is a short summary to get you started. What is GDPR? It’s an…

What is a User Profile?

Different silhouettes shown on a hilltop in black and white

A user profile is a collection of data about a particular customer which a brand uses to build a picture of their customer base or target audience. You use them to ensure the products, information and services you deliver are relevant and whether they are meeting the needs of your desired audience. You’re aiming to…

SOSTAC Template

Planning Marketing? SOSTAC can help you. SOSTAC is a Marketing model which can be used to assist in building Marketing plans that means it can be used for overall plans and strategies, as well as smaller topic areas and tactical Marketing.  

How to write a Social Media Strategy in six steps!

Connecting to Social Media using a tablet

It might seem daunting to write a Social Media strategy, but it really doesn’t have to be. We’ve compiled six key steps to getting your strategy going and working effectively for you. Why do we need Social Media strategies? They’re a great tool to help line up your activity with the company goals and to…